Market Analysis Summary In an era of big-box food stores, when 4 major grocery chains control the purchase of vegetables, the proliferation of open air markets has come out of nowhere, giving more consumers an option to purchase fresh vegetables.
The company is a combination of cutting edge, high quality, efficient food technology and production. During our opening, we would ensure that it is grand, and attracts as much attention as possible. The plants are grown in the best suitable growing conditions, which allows each plant to produce the maximum fruit possible.
The structures being used are richelle multi-spans, which come complete with computer temperature sensors, automatic opening and closing vents, automatic misting units and temperature controlled fans.
The farm will have the capacity sufficient to produce in excess of 2 kg of vegetables per year. This has seen a growth in the spending power of average Americans, who spend such disposable incomes on comfort and luxuries. This project will be KZN-based, and will supply vegetables for the national and international markets, and instant turf for the local market.
In the area of pricing, we will have a competitive pricing regime where our charges will be pocket friendly while at the same time providing premium services. The company will provide education, experience and research in the hydroponic field. The plants are automatically fed nutrients through irrigation systems.
These are aimed at providing a pool of choice for our customers to choose from. The women working on the farm will be organized into intensive work groups, and each group will be paid incentives on production and performances, in addition to the standard wages.
These and other available species and systems will be constantly tracked. It is committed to the improvement of taste in vegetables and excellent quality and nutritional value. Darcy Stevens will be grooming her son who will be sent on training to fully acquaint him with the know-how on smooth running of the catering business.
This fertilizer is highly effective and will provide all the requirements the instant turf will require. It is estimated that the company will begin to make a profit in year 2 of operations. This will be powered by service excellence, as the total satisfaction of our clients will be our major goal.
Instant turf will be grown out in open field production. The turf will be cut and sold by the square meter, and is harvested with a sod cutter. This will cover startup expenses and first year loses. Our activities in all the sectors of catering will all be tailored to client needs in order to build client trust in our capacity to deliver the very best of services.
The start-up period is five months long, and includes construction and one and a half months for growing the first crops, to be sold beginning in July.
Financial considerations The company is seeking both short-term and long-term funding to finance the purchase of a new farm and development costs of the project.
These products and services will form the bulk of where our revenues will be generated. This immediately becomes a positive factor with major retail outlets and exporters. KEYS TO SUCCESS Our key to success has already been discovered to include the provision of unparalleled catering services to our esteemed clients through the availability of a diverse and attractive menu, that will include creative meals never tried before, but that will be a delight at first try.
The market strategist will be responsible in charting effective strategies to capture an impressive market share. The Industry is still small, and therefore a project of this magnitude will create interest among all the major veg outlet markets.
But as time goes on, and having won client loyalty, we intend to stabilize our pricing to what is obtainable in the industry.Food and Farming Catering Business Plan Sample. Thinking of getting into catering?
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