Find industry-specific journals and articles by looking through the LexisNexis database, FindArticles. A well-designed marketing plan allows you to make tactical and strategic business decisions with confidence. Since the exploratory phase has already been completed, the majority of your questions should be of a quantitative nature.
Also on the Web, you can go to industry market research companies, such as Forrester, Jupiter, or Dataquest in the technology industries.
What does the market look like? Town B Although Town B looks more competitive 10 competitors vs. Craft Your Survey Questions Carefully With your market research goal in mind, you are ready to design and build your survey questions.
Set a survey goal to keep your market research focused on the decisions you are trying to make. Market research serves to: Regardless of the size of your market research budget, the time you have available or your level of experience, some form of market research is possible and it can help you to improve your business decisions.
Why conduct market research? This guide is intended to help you better understand market research and its importance. Market Sample Size It is not realistic to think that you will be able to survey your entire target population, but you do need an adequate percentage and a representative cross-section of your consumer base.
The level of complexity used in your market research campaign is up to you, as market research can cover a broad spectrum of activities.
Your accountant should be able to give you the useful life of a desk but you should know it since it is your market! For example, typing in "cell phone" allows you to find data on which demographic uses cell phones most often.
Think of your distribution channels in terms of where consumers would encounter your product--such as specialty and department stores or through a direct sales force. Use this information to create charts and graphs for your business plan that show if there is a market opportunity for your product or service.
You can undertake simple activities that can be done on your own, such as creating a short customer satisfaction questionnaire or studying demographic data for your area, or undertake complex ones that require assistance from a professional market research firm.
What are you trying to accomplish? By conducting research on a regular basis, you can keep up with the dynamics of the economy and demography.
If so, you may need to discount the question or run another study related to the learning objective. Writing your business plan, however, requires researching the background of the industry with which your business is involved and essential marketplace characteristics.
You may find mentions of research studies, strategic alliances, or other interesting info. Cite your sources — clearly. A regular flow of market research information can help you to maximize the potential of your current business activities and help you to create a roadmap for future growth.
This exploratory market survey can be distributed to a focus group, or you could conduct a phone or personal interview.
Product — Improve your product or service based on findings about what your customers really want and need.
How to Do Market Research for a Business Plan by Matthew Schieltz - Updated September 26, Starting a new business or developing an invention requires drawing up detailed business plans in order to predict your success or to show venture capitalists, investors and banks for start-up capital and loans.
Market research can help you: Talk to suppliers about where to get info. You can get the number and size of businesses in your delivery area from the national statistics. Call vendors and ask about prices for raw materials or supplies."Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs," says William Bill of Wealth.
Business Plans How do I research an industry? market research, typical expenditures, etc.? Related resources at killarney10mile.com: Build a Strong Business Plan, Section by Section.
The market analysis section of your business plan comes after the products and services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims.
Nov 25, · 2. Secondary market research. Market research may also come from secondary sources. This is information others have acquired and already published which you may find relevant.
Access to this secondary market research data may be yours for the asking and cost you only an email, letter, or phone call/5(29). In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success.
In this edited excerpt, the authors discuss the whys and hows of conducting market research.
Market research is time-consuming but is an important step in affording your business plan validity. If you don't have the time or the research skills to thoroughly define your target market yourself, hiring a person or firm to do the market research for you can be a wise investment.Download