Of course, the more interesting you can make it for the viewer the better. There are a few things unique about marketing films and TV shows.
Be smart with who you invite to your press junket.
One option that could be particularly effective is using AdWords to bid on local cinema based terms e. Think about any video, meme, or infographic you know that went incredibly viral — what emotion did it heighten?
Timing is incredibly important — you must build up as much hype in the short space of time leading up to and around the launch as possible. My advice is to be as comprehensive as you possibly can when filling out the information required in the listing, and do whatever it takes to drive people to review the film.
This will encourage people to share the URL of the film website, and not a YouTube link, for example. This campaign captured the attention of millions of people. I am a strong believer that word of mouth is the most powerful form of marketing.
Involving your audience in the making of or promotion strategy of the film is a fantastic way to get some die-hard early fans. The trick is to understand these platforms and create a content strategy that fits the audience who use them.
Another similar tactic is to use caption contests, fan art, or other types of tongue-in-cheek user generated content to leverage the collective sharing power and creativity of your audience. While the main journalists and critics will be key, you may also want to experiment with inviting influential bloggers and fans to the event.
The important thing to remember with pre-roll advertising is to give the viewer a call to action i. I could write a whole series Marketing strategy of star tv articles on Facebook Page marketing in itself, but I want to touch on three key areas: After a week or two, you can then seed your video trailer onto YouTube, promoting it further through pre-roll ads, YouTube playlists, AdWords etc.
I first heard about the Breaking Bad TV series through a friend who posted a link to this website on Facebook, saying that you could buy a teddy bear or pair of underpants used in the film for a five-figure sum. When running competitions and incentivised quizzes, a trick that never seems to fail is offering a large incentive for people who invite more of their friends to join.
Finally, when it comes to posting timeline updates, keep it visual, balanced, and engaging. Because you control the design of your landing page, this gives you more control over the visual experience, while also raising awareness of your social competitions or other things you may want to promote on your official website.
The Ted character on Twitter is a fantastic example. Many film marketing campaigns have intelligently played on their audiences love or hate for certain characters by building a persona around those characters on social media.
There have been some fantastically creative film marketing campaigns done using platforms like Vine. The Muppets had a fantastic campaign in where fans could submit hilarious posters for other films with a Muppets twist — e.
Another unique factor is that films and TV shows, by their very nature, are content gold mines — a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch. Another tip is to leverage film lists.
An easy way of doing this is to set up a unique URL parameter system whereby they receive an extra 5 or 10 entries to the competition for every friend who enters via their unique link.
Basically, Facebook Ads are really effective if your adverts are genuinely shareable. With close tofollowers, Ted continues to post funny comments that spread like wildfire.
There are some great posts explaining how to get your film listed on IMDB. For example, Sundance Film Festival use Pinterest to highlight the best independent films. This virtual game enabled viewers to experience what the characters in the film experienced while engaging with other fans of the film.
On top of this, the updates are frequent and very engaging. What was incredibly smart, was how this game also tied in aspects of gamification and social integration to incentivise users to invite their friends, share updates, and ultimately spread the word about The Hunger Games virally.
They virtually never fail to drum up buzz, and providing you get the reward or incentive right, they can work wonders in getting people to share your content with their friends.
When done well, it looks incredible. As mentioned before, I recommend initially seeding your video trailer via your official website, because you have the opportunity to make it visually exciting, while encouraging people to engage further with your social apps, competitions, virtual games, and other digital marketing initiatives.
Coca Cola have Essentially, these events fly as many key journalists, critics, and reporters to a location where, over the course of a few days, the press can conduct interviews with all of the main actors and directors from the film. We sometimes use affiliate links which means that, at zero cost to you, we may earn a commission if you buy something through our links.Rebranding Strategy: A Case Study Of Star TV Adit jha A.
ssistant Professor She. khawati Institute of Management,Sikar ABSTRACT Rebranding can be define as a “marketing strategy in which a new name, term, symbol, design or combination therofis created of an established.
The scope of the study is to emphasize importance of marketing and promotion strategies in mass TV channel market of India.
MARKETING & PROMOTION STRATEGIES OF STAR INDIA PVT. LIMITED: Following are the key marketing strategies which makes STAR India “The market leader”.
Essays - largest database of quality sample essays and research papers on Marketing Strategy Of Star Tv. Marketing Strategy Example: Keeping it Simple July 30, Leave a comment Business Lessons By Tom Before I get into my marketing strategy example, let me tell you a quick story. Watch video · If you have any questions, or would like to talk about your film / TV show’s digital marketing strategy, feel free to get in touch with me here.
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This case STAR TV in India, The Growth Strategies focus on STAR (Satellite Television Asia Region) TV has reached a dominant position, reaching 90% of the 40 million Indian homes having cable and satellite connections byDownload